“Veganism,” writes Ed Winters, “will come about as a result of the traits in humans that we are most proud of – ingenuity, intellectual honesty, progressiveness and self-reflection – while rejecting many of the traits that are most damaging – stubbornness, wilful ignorance, violence, selfishness and apathy.”

In his merrily-titled call for veganism to become a dietary norm rather than an exception, Ed Winters argues cogently that the choices we make about our food can help alleviate the climate emergency, many infectious and chronic diseases, and the exploitation of both humans and animals.