Meat | Bruce Friedrich

 

A hopeful, research-driven exploration setting out how humanity can satisfy its appetite for meat without the environmental, health, and ethical damage caused by conventional animal agriculture. Friedrich, who founded the Good Food Institute, frames meat not as a problem to be abolished, but as a beloved food that can be replaced by plant-based and lab-grown meats which can match or surpass conventional meat in taste, safety, nutrition, and cost. Situating alternative proteins as part of “the next agricultural revolution,” he compares their adoption curve to transformative technologies like automobiles and smartphones. An optimistic, practical vision for a future where meat remains central to diets but is produced in ways that are kinder to the planet, animals, and people.